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If you operate a business in South Africa that utilizes email, it's essential to familiarize yourself with the Protection of Personal Information Act (Popi Act). This legislation sets out guidelines for the processing and protection of personal information and imposes obligations on businesses to ensure compliance. Failure to adhere to the Popi Act can result in severe penalties, so understanding its requirements is crucial. Here's a comprehensive overview of the Popi Act's main provisions:
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When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Tag
Required
[UNSUBSCRIBE_URL]
YES
[COMPANY_FULL_ADDRESS]
YES
[UPDATE_PROFILE_URL]
NO
[WEB_VERSION_URL]
NO
[CAMPAIGN_URL]
NO
[LIST_NAME]
NO
[LIST_SUBJECT]
NO
[LIST_DESCRIPTION]
NO
[LIST_FROM_NAME]
NO
[CURRENT_YEAR]
NO
[CURRENT_MONTH]
NO
[CURRENT_DAY]
NO
[CURRENT_DATE]
NO
[COMPANY_NAME]
NO
[COMPANY_ADDRE...
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...